@Realtors: Take advantage of #SocialMedia

Are you a PA Realtor? Are you using social media? Well if your answer is no, it should be yes. Social media is a growing trend and businesses are now taking advantage of it by utilizing certain outlets to promote their brand or business. Today, there are more than 500 million Facebook users and over 70 million users on Twitter, not forgetting about millions of others on YouTube, blog sites and other social media outlets. Some of the best social media outlets for real estate currently include Facebook, Twitter and real estate websites.

Facebook is great for promoting properties and your business. Facebook allows you to “share,” so you can use this to share your listings by posting photos, videos and more information about a home. This outlet also allows the user to “create events.” You can use this to create events for all of your open houses and create more exposure.

Twitter is a great way to network with a broader audience. Having the ability for your “followers” to “retweet” and find you by your hashtag use. This is a great way to see what your demographic is as this outlet allows people to “follow” you and vice versa.

Blogging is a great way to provide Internet users with informative and detailed content, allowing the blogger to post rich content about their specialty and provide further information mentioned in a tweet or Facebook post. You could write about a new property or neighborhood and post the blog link on another social media outlet.

Real estate websites such as Realtor.com, Zillow and Trulia are also excellent in helping the home buyer narrow their search and find their perfect home. Providing pictures, details about the home and the ability to filter the user’s search is a great opportunity to list property.

Overall, social media can be useful to your business if you use it correctly. It’s all about “sharing”, “liking” and “favorite-ing” posts, so take advantage of this trend and use it to market your properties or business. Oh, and be sure to join us on social media too!